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Just Answers - Improving Conversion Rates
You have optimised your website and attracted a large number of inbound links by one means or another. The results of this are that your site now appears on the first pag
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
e of the top three search engines, Google, MSN and Yahoo, for your chosen keywords or phrases. You have cracked it! Now you are getting hundreds of visitors a day to your
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
website. Unfortunately very few are staying to browse your site and even fewer are purchasing your products or enquiring after the services you offer.
You must look clos
You must look clos
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ely at your site to find the reason behind this if you wish to improve your conversion rates. There are two immediate actions you can take. Have you optimised your site f
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
r the search engines or your visitors? You should always optimise your site for your visitors as they will provide you with your income not the search engines. The search
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
engines are simply a means to an ends.
It is better to have twenty visitors to your site 15 of whom purchase a product or service than it is to have 500 of whom only 5
It is better to have twenty visitors to your site 15 of whom purchase a product or service than it is to have 500 of whom only 5
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ake a purchase. When developing your site keep in mind your potential customers and put text into the site that they will appreciate, like and find informative. Never wri
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
te your copy with the search engines in mind and those omnipotent algorithms. Algorithms do not make enquiries or purchases people do.
If your copy is attractive and rea
If your copy is attractive and rea
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
able and encourages real people to contact you or buy a product then it is highly likely to be equally attractive to the search engines. When writing your copy you should
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
not be trying to ‘sell’ your product or service with blatant over the top advertising. Be more subtle. You are fulfilling a wish or a need or solving a problem so be inf
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
rmative. People have carried out a specific search so the need is already there you have to now give them the information they need to convince them to purchase of you. S
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
o as always the content is the key to making sales as well as attracting the attention of the search engines.
You must work hard at getting this content right. The secon
You must work hard at getting this content right. The secon
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
line of investigation is to analyse your sites visitor statistics carefully Look at each visitor and how they arrived at your site. That is what search terms did they us
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
e? What page did they land on? What pages did they navigate through? What page did they exit on? What area of the World or country did they come from? If they made no enq
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
iry or purchase, look at their search phrase, and where on your site they went, and attempt to calculate why they left without making that enquiry or purchase. Was it bec
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ause their search was not appropriate for ypour actual product or service? Do you not perhaps provide your service to their particular area? Did they miss or could not fi
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
d exactly what they wanted on your site because of badly designed navigation paths? Or is it perhaps because the text is simply not up to standard?
If you think it is a
If you think it is a
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
structural problem then you can alter this so that people find it easier to navigate to places on the site that they actually want. It may also be a matter of your conten
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
so you can change this.
By constantly monitoring your site’s statistics you can dramatically increase your conversion rates, that is, convert more of your visitors into
By constantly monitoring your site’s statistics you can dramatically increase your conversion rates, that is, convert more of your visitors into
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
paying customers. Finally do keep note of what you do so that you can accurately monitor the changes you make to find out if and by how much they are making a difference
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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