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Just Answers - Killer Keyword Marketing Research
Everyone wants more traffic. But most do not know how to excel at the one thing that will insure their site is jammed with traffic like a Los Angeles freeway at rush hour.
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
That is, they fail to do anywhere near enough keyword marketing research.
Granted reading one article will not you an expert make. But I can at least begin to bring you
Granted reading one article will not you an expert make. But I can at least begin to bring you
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
up to speed when it comes to finding visitor laden top search terms. To do so I will reveal four of my sacred keyword research rules of thumb.
My first rule of thumb is s
My first rule of thumb is s
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
imple. Do not settle for the obvious keyword phrases. I know. Sounds obvious. But apparently isn't.
For example the term "easter baskets" gets 120 searches/day. While goin
For example the term "easter baskets" gets 120 searches/day. While goin
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
g up against 420,00 other pages.
Not insurmountable. But I like less of a challenge. Especially when "personalized easter baskets" gets 109 searches/day and only has 615 c
Not insurmountable. But I like less of a challenge. Especially when "personalized easter baskets" gets 109 searches/day and only has 615 c
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
mpetitors.
See the difference one word makes? Similar to the difference between lightning and a lightning bug, no? Since you get nearly the same number of searches with no
See the difference one word makes? Similar to the difference between lightning and a lightning bug, no? Since you get nearly the same number of searches with no
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
where near the same number of competing pages.
The next secret rule of thumb is to compare the plural verses singular forms to see which is better. Since when it comes t
The next secret rule of thumb is to compare the plural verses singular forms to see which is better. Since when it comes t
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
o this most webmasters tend to pile onto the wrong choice.
Take the term "gold earrings" It gets 168 daily searches in all engines, and has 1,540,000 competing pages in G
Take the term "gold earrings" It gets 168 daily searches in all engines, and has 1,540,000 competing pages in G
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
oogle. While "gold earring" gets 84 daily searches and faces 440,000 competitors. In other words it has less than a third of the competition for half the searches. So we
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
're on the right track. Best of all "italian gold earrings" is used by 52 searchers daily. And only has to fend off 514 pesky competitors. Or what you might call a sla
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
dunk.
Your third keyword research tactic involves grabbing the low hanging fruit. Or what I call "orphan keywords".
Ideally you're looking search terms with less than 1
Your third keyword research tactic involves grabbing the low hanging fruit. Or what I call "orphan keywords".
Ideally you're looking search terms with less than 1
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
000 competing pages in Google when searching for the EXACT phrase. 500 or less is better still.
Of course the closer to 10 competing pages you get for a search term, the
Of course the closer to 10 competing pages you get for a search term, the
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
more likely it is your page will be to stumble into the top 10. These are true "orphan keywords". So named due to neglect by your competitors.
Then don't forget to think
Then don't forget to think
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
outside the box. Just like your potential customers do.
Say you had a law practice in California. One term you might consider is "criminal defense attorney". That gets 13
Say you had a law practice in California. One term you might consider is "criminal defense attorney". That gets 13
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
1 searches but faces 1,450,000 competing pages. I'm not wild about those odds. Plus the term really isn't very targeted.
Digging deeper I found that "criminal defense atto
Digging deeper I found that "criminal defense atto
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ney LA" gets 85 daily searches. And only has 11,1100 pages to beat out. Not bad.
Digging deeper still "criminal defense attorney la county" gets 84 daily searches. But onl
Digging deeper still "criminal defense attorney la county" gets 84 daily searches. But onl
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
y has 575 competing pages. Paydirt!
Once again I turned up a search term with total searches at least in the same ball park as the generic term I started with. Yet with j
Once again I turned up a search term with total searches at least in the same ball park as the generic term I started with. Yet with j
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ust a handful of competing pages to deal with. Rarely do I fail to do this. In fact you'll discover dozens of such gems by thoroughly researching your keyword universe.
Ne
Ne
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ver forget that keyword marketing research is THE factor that determines the success or failure of your niche site. Applying rules of thumb like these can help you do smar
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ter optimised keyword marketing. Which in turn will help you attract more traffic from search engines more easily. And traffic is something we could all use more of, right
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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