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Did you know people shoplift boxes of condoms more frequently than any other item found a pharmacy’s shelves? Think about it for a second. The reason becomes fairly obvious: people are too embarrassed to be seen with condoms in their possession, let along buying them. And perhaps you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

’re one of them—the “embarrassed,” not the “shoplifter,” that is… Afraid a friend might enter the pharmacy at the point of purchase. A family member. A neighbor. Your boss! Even confronting the cashier who rings up your, um, purchase, or the person standing behind you in line is a po

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ential source of discomfort. Suddenly anyone you encounter equates what you’re holding with your blushing face, immediately realizing what you’ll be (or at least hope you’ll be) doing that evening. Of course, you could be among the brave who march straight to the counter, box in hand

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

held like it were a trophy, greeting everyone as you go. If you are, you’re luckier than many who become overwhelmed to the point of simply replacing the box and leaving, or, because they cannot do without, shoving the condoms into their pocket and, well, hoping they remembered to la

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e their sneakers tight that morning.

Of course harrowing experiences for the easily embarrassed do not limit themselves to the pharmacy. In fact, have you ever considered what books people shoplift most frequently from your local bookstore (to likewise avoid embarrassment)? If you g

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

essed self-help books, you’re right. (Interestingly, as a genre, they still manage to outsell any other category on the shelves despite the hordes of shoppers with particularly sticky fingers and deep coat pockets). And not just self-help books related to sexual techniques, marital p

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

oblems, infidelity or other relationship issues, but also those related to our physical well being, i.e. how to(s) on Health & Fitness.

For example, you may have an issue with acne, bad breath or your weight; browsing the self-help section for a cure of fitness regime only indicates

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

to others that you’re self-conscious about what may be equally obvious to them. Or, you may have an issue with something previously unrecognized by the public including premature ejaculation, intense social anxiety, or warts that suddenly, even without witnessing your issue firsthan

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

, become apparent to others as you flip through titles on the latest remedies. Thus self-help books, while partly the bookstores “bread and butter” are also their “condoms,” so to speak. Shoppers, likewise, are not only too embarrassed to be caught browsing the self-help shelves, but

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

are doubly embarrassed to then parade throughout the store carrying whichever book applies to their specific issue or perceived inadequacy, only to hand it over to a cashier, immediately letting him or her in on the shopper’s previously kept secret. Harrowing indeed.

But, instead of

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

either not buying a book because you are too embarrassed (thus allowing whatever issue ails you to fester and grow), or worse yet shoplifting what is supposed to be self-help, not self-hurt, and potentially subjecting yourself to criminal charges or jail time, you can now find simila

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

information, and often the exact same books, online in an eBook format. Any reader, formerly too embarrassed or otherwise noncommittal about owning up to and confronting their respective issues, perceived inadequacies or habitual vices, can now pursue the diets, cures and other life

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

enriching methods from the comfort and privacy of their own homes. No more scouring the bookstore shelves or entering the diet center beneath the scrutiny of the public eye. Thanks to Health & Fitness eBooks, anyone can conduct the requisite in-depth and educated research needed to t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ckle their problems and improve their life, head on, without further worries about answering the prying questions of peers or enduring the judgment of family members.

Download a Health or Fitness related eBook when you want, on your terms; leave a printed version lying about, or kee

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

p the digital file tucked safely away on your computer. The choice is yours. Let everyone know (friends, family, neighbors, even your boss!), or limit those who know to those you trust or even to no one at all. Either way, you can begin improving your life immediately at a level of c

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

mfort you deserve.

Begin by conducting your research thoroughly, and with the knowledge that eBooks related to Health & Fitness just like their counterparts on the bookstore’s shelves, tackle virtually every issue under the sun, under your roof, or simply within yourself, from how t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

conquer panic attacks to asthma, jet lag to unsightly moles; turn fat into the muscle mass, a belly into bulging biceps or voluptuous breasts; or even learn to maximize your mind’s potential.

Finally, eBooks, now that most experts write them in addition to their tangible world publ

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

cations, offer methods to improve your life that simultaneously accommodate any and all lifestyle choices and belief systems. Examples included hypnosis practiced while sipping a cup of coffee before work, natural alternatives that appease both body and spirit, with or without supple

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ents, some secular, others associated with religious practices, and so on. Whatever your lifestyle or beliefs, you’re likely to find a cure for your ails or a program for your future, without necessarily breaking the bank, and perhaps most important, without the embarrassment of conf

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

onting your issues with the whole world watching… Now, if only the same could be done for that box of condoms…

Copyright 2006, Robert K. Blanc. All Rights Reserved. Reprint or reposting of this article permitted only in its entirety with the below resource box included and unchanged

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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