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It is a sad fact that most first time sellers have one thing in common; they fail in their auctions. Many of them fail time and time again

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

, never understanding what is going wrong with their listing. They do hours of research looking for the perfect item to sell, get the auct

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ion set up, and wait for the bidding to begin. Hours go by and no bids are placed. Days go by, and there are still no bids; or there are

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

very low bids. Finally the auction ends, and it turns out to be a total failure; no one bought the item. Considering the huge number of se

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

llers who run eBay auctions, there are specific things you must do before you can expect to sell any item, and specific things you mus

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

not do if you are to be successful selling in eBay.

There are a number of reasons why auctions fail. The most common reason is quite l

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ogic, this is,the item is not in high demand. This problem can be avoided by doing the necessary research to determine which items sel

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

l well, and which items should be avoided if you expect any profit. This research can take a great deal of time, but in the end, you w

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ll find that it is time well spent.

Another important reason for eBay failure is related to pricing. No matter what your reserve price is

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

, your opening bid price should never be more than $50 or so, always remember that. This is how you will attract potential bidders to yo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r auction. If you set that opening bid too high, most people won’t even click the link to read the description for your item, and they w

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ill simply walk away. Another pricing problem is lack of research. Before you set your reserve price, you must determine what the item is

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

really worth, and the price similar items have sold for in past eBay auctions.

Poorly written descriptions are another cause of failed au

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tions that you must consider. Poor grammar and misspelled words drive people away. Failing to post a picture of the item will also keep pe

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ople from visiting your auction page. Always use good pictures. Make sure that your description is well written. This is essentially your

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

sales copy’ and must be taken seriously.

Shipping prices scare people away from auctions if they are too high. Find the lowest shipping p

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rices that you can find, and consider paying for the shipping yourself if it won’t cut into your profits too much. Do not charge handling

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

fees.

Offer great ‘customer service’ for all of your auctions, this is of vital value and always ask your buyers to give you feedback, th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s will keep your business marching. If the items that you sell are everything that you said they would be, and you offer a great customer

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

service, you can with no doubt expect wonderful feedback from your buyers and this feedback will help a great deal in your future auctions

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Is your customer service strategy being utilized to enhance your competitive edge? Or is your current strategy laying a foundation for ultimate failure in your industry? Successful customer service mandates the Seven Standards of Service Excellence to assure that customers come back time and time again.

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