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All of us want to make a sale. However that sale will only come if we offer our customer exactly what they wan

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t.

Today, there are many many choices, both online and offline. Do a web search for any one product and you’l

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

l find there are thousands out there selling the exact same product. Then look in your local phone book. Again

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

, you’ll find there are many choices.

A friend of mine loves the phrase “I was given two ears and one mouth s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

that I should listen twice as much as I speak”. This phrase fits right into business and sales. If we liste

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

n to our customers and only answer what they’ve asked us, it becomes much easier to close the sale.

Let me pr

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ovide a personal example. I was looking to buy a new digital camera. I went to the first store and was very cl

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ear that I did not want to spend over $200. I was also clear that I hoped to have a larger sized screen. The s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

les person only heard half of what I said and choose to show me a camera that did indeed have a huge screen, b

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ut the camera was $500. Apparently this person had been taught to start high. I once again said “I really don’

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t wish to spend over $200”. The second camera shown to me was about $250. I said it wasn’t what I was looking

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

for and I left.

I went to a second store. I repeated the two items I wanted, a camera under $200 and a camera

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

with a larger screen. This sales person showed me 3 different cameras, all under $200 and all with screens tha

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t were a size I was happy with. He asked me questions about my needs and based on my needs, helped me choose

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

one of the 3 cameras. I made the purchase. He received the commission.

The consumer today does not want to be

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

sold something they have not asked for. If a customer asks about one of your products, concentrate on that pr

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

duct. Sell them what they want. Help them feel good about that purchase. If you’re selling a camera, throw in

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

a guide on how to take awesome photos. If you’re selling health supplements, throw in a recipe book of healthy

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

recipes. If you’re selling jewelry, throw in a guide on how to color coordinate clothing and accessories. G

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ive your customer not only what they’ve asked for but a small bonus for choosing you to make the purchase from

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There are three different methods commonly used to provide computer training to Information Techs. IT training can be done on an individual basis using a study guide. It can be done at a special training facility often using what is called the boot camp method of training. Finally, it can be done by onsite training. Onsite training refers to the training being done right at the IT's place of employment.

Before most people go in for a job interview, they will read over some sample interview questions to be prepared for what is expected of them. Some colleges and private schools require an interview in order for you to get accepted

Want better marketing material and sales for your spa business? It's easier than you think once you learn some of the special offers and bonuses you could be giving away.

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