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Are your ready for the environmental and communication trends for your business? Earth day inspired this forecast to prepare for the impact of sales trends. I have always felt that to see where you are going, you must know where you have been. With this in mind, we go back in time

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

to see how we arrived here in sales and marketing.

40 years ago - 1967 - Basic and Simple Technicolor was slowly replacing Black and white television while analog business was moving at a steady pace. The nation was moving through a challenging Vietnam War and eve

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ryone was waiting for the war to end. The first quick printing operation was revolutionizing a demand for copies and instant printing.

30 years ago - 1977 - Color Goes Mainstream The Age of Aquarius impacts business with color driving the fashion industry with clo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

thing and vibrant color fabrics and papers can't satisfy the demand for color. The white shirt, black tie, corporate conforming image is just starting to become tested by baby boomers. The demand for basic printed forms grows as a healthy analog economy demands satisfaction and the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

leisure suit comes and goes.

20 years ago - 1987 - Computerization and Information The desktop computer and laser printers ignite an explosive demand for instant printing. There isn't a need to go out and find customers, every business needs faxing, printing and c

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

opies. The new Fax machine cuts the time of business transactions while paper copies and business forms reach new heights. Copiers and printing systems get faster and more reliable with new color capabilities. Instant printing is at the height of growth as we would later learn. The

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

speed of business begins to increase dramatically.

10 years ago - 1997 - Personalization and Communication Business is awakening to the speed and power of instant communications and computers. In-house copiers, inkjet, thermal printing and email communications ar

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e reducing required forms. Fortunately, the explosion of information creates a new opportunity for personalization, creativity and direct mail marketing. Printers realize they must adapt with salespeople to develop stronger buyer relationships to capture new business and retain cus

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

omers. Competition grows and printers that don't or can't adapt with a selling force and new technology are forced to close.

Today - 2007 - Globalization and Digitalization The convergence of digital, video information has changed the playing field for business. C

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ustomer information is abundant and available so anyone can compete in a global marketplace. Information is transmitted instantly over multiple sources and clients are seeing the value of marketing and selling more online. Personalization and customization of direct mail marketing

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

is expected. Linking printed marketing materials to the web is now required to drive business to internet transactions.

Automation of communications is impacting the way business communicates. Businesses must adapt and introduce online services to augment face to face selling. Reg

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ional, national and global competitors are enticing printing customers with on-line ordering systems. It is increasingly difficult for salespeople to reach new buyers and email is becoming a preferred communication method when a business relationship is established. We are seeing a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

trend that will only continue to grow.

Tomorrow - 2017 - Environmentalism and Patriotism America and the world are shifting toward a greener policy. Businesses will want green strategic partners that are environmentally friendly, use recycled materials and who use

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

on-line automation and technology to curb energy waste. The shift from oil to environment friendly energy will be considered a patriotic requirement for business.

The printer or business that can lead customers using computer information and maximize personalization with minimal

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

environmental impact will thrive. The printer must also lead customers to capitalize on the convergence of technology and communications. Video, audio and the web will take leading roles in selling all services. Although the paperless society may never come about, printers must ada

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

pt to the adoption of digital, web and video in business and link to these strategic partners.

The Transition of Asphalt to Digital Highway In the 1980's it was important to have a great location on a prominent street, with great parking. Customers wanted it easy

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

o do business with you. It's same in the future. Only, instead of the asphalt highway, it's the digital highway of the Internet that customers want to use.

If you are finding it harder to get in touch with customers now, it is only going to get harder. Businesses that use only pri

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nting to communicate will see their markets dwindle. Linking printed communications to the internet with personalized quality information, easy ordering will set you apart. Using technology, automating and personalizing your selling systems are ways to adapt to the trends of busine

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ss. The traditional personalized business letter and personal note will have one-on-one impact although it might also include video, audio and web components to get through the clutter of mass communications.

Although I live in America, my feet are on this planet with you. The deb

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ate for global warming is over. The questions are what, when and how are we going to solve our problems. Business and governmental leaders are shifting positions to match the quest for a solution and rightly so. It wasn't that long ago that my personal position on the issue changed

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If you feel you are not getting anywhere and there is too much info. just read on. Maybe what I have written below can help. As far a your focus and level of commitment to create a passive income, know that we all have times when we feel more or less motivated but we must keep plugging away until we succeed. Here are some tips that can help:

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