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Just Answers - Is It Time To Put Fax Marketing Out To Pasture?
The term “home invasion” may have taken on an entirely new meaning.
As a small business owner, how do you feel
As a small business owner, how do you feel
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
when you receive a solicitation fax at home at 3:00 a.m.?
“It’s okay, guys. It’s just the fax machine. There’
“It’s okay, guys. It’s just the fax machine. There’
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
no need for alarm. Just go back to bed. No, honestly, no one died.”
If you work in a remote location, you may
If you work in a remote location, you may
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
arrive at the office the next morning only to find that your fax machine has been busier than you’ve been all
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
vening.
How fair is that?
I have a friend who has a well-paying job at a medium-sized company. He manages and
How fair is that?
I have a friend who has a well-paying job at a medium-sized company. He manages and
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
supervises a sizeable staff. He also has the misfortune to be seated closest to the fax machine. His unofficia
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
role is to “sort the wheat from the chaff” in terms of faxes. For every 50 pages he throws into the garbage, p
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
erhaps one or two pages are of real value to his company.
I’ve never told him this, but I suspect the latter i
I’ve never told him this, but I suspect the latter i
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
the real reason his company pays him such big bucks.
As a small business owner, my resources for office items
As a small business owner, my resources for office items
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
like paper and ink are closely budgeted. Imagine my glee when I receive numerous faxes from companies advertis
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ng their discounts on paper and ink. Could they be creating their own demand so they can provide the supply?
I
I
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
recently performed an informal survey amongst my fellow small business owners as to how they felt about fax ma
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
keting. A common response was that fax marketing was so ‘90s. I have to agree. It’s a “home invasion” that we c
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
an’t control.
Unlike emails and flyers that can be deleted or thrown in the garbage, marketing faxes use up th
Unlike emails and flyers that can be deleted or thrown in the garbage, marketing faxes use up th
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
recipient’s material resources. It’s a form of marketing that takes a chunk out of one’s prospects right up fr
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ont, before they’ve even decided whether or not they want to become a customer.
From what I’ve seen, most fax
From what I’ve seen, most fax
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
arget marketing campaigns aren’t quite that on target. My office is in a building I don’t own. Why do I continu
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ally receive faxes offering me paving services?
I have to admit, the latest fax I received did tempt me to con
I have to admit, the latest fax I received did tempt me to con
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
act the sender. It was from a lawyer asking if I wanted to sue someone. I wonder how he’d feel if he knew that
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
“someone” was him?
I do have one positive thing to say about marketing faxes.
They make great paper airplanes
I do have one positive thing to say about marketing faxes.
They make great paper airplanes
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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