Just Answers - Communications

Why is it that so many people do not understand e-mail communication? Have you taken a look at

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

some of the e-mails that you have got in the past week and wonder what on earth these people a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e thinking? It seems that sometimes people just answer their e-mails as if it's a checklist at

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

the grocery store and then checking off one by one it they returned each person's e-mail and t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

en they fill all happy with themselves.

The only problem with this motif is that if you look a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

the quality of the e-mails they sent out they basically say nothing and can hardly be consider

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ed worthwhile communication. Sometimes they send back a simple one line message and leave the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ther person hanging. Of course then the other person e-mails them back another sentence withou

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t explaining why they sent an e-mail the first place. It is a bunch of Quick nothingness emails

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

like playing "voice message" tag.

Why do people do this? Why bother? Is the whole world tur

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ing into a bunch of teenage text messaging people? Are these people really in the belief syste

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

m that they are conducting business by sending e-mails like this out? If people cannot use the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r e-mail machine better than this they should not use them at all?

They say it is corporate et

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

iquette to return your e-mails and yet although you may show some sense of professionalism in g

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tting back to the other person, your email ought be worthy of being read, don't you think? Sure

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

they know you are still alive when you email them back right away, but in reality they don't ev

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

en know for sure because it's only an e-mail, it could be an artificially intelligent computer

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rom Carnegie Mellon or MIT that is sending e-mail.

Sending one line e-mails is not professiona

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

l or anyway to conduct business is truly wasting everyone's time. And thus the e-mail tag game

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

oes on. Tag - your it! Silly humans why do you create technology and waste your time like this

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Columnist Nan Russell shares career insights learned over 20 years in the corporate world, including as a Vice President at QVC.

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