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  • Just Answers - CES, Vista, Macworld, iPhone - What Does This Mean To You?

    What Does This Mean To You?

    The Consumer Electronics Show (CES) is the world’s largest technology expo and showcases the late
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    st (or future) products from thousands of companies, covering well over a million square feet of display space. As in every other year
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    it was held this year in Las Vegas, NV from Jan 8-11, attracting people from over 130 countries.

    Bill Gates, the richest ma
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    in the world, and the most known name in technology, started the show with his customary keynote speech. He covered many subjects, i
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    cluding the new Microsoft operating system Vista and placed special emphasis on integrating home and work technologies. Bill Gates w
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    s followed by many other experts of the tech industry with their speeches and presentations.

    Macworld opened up with a keyno
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    e from Apple CEO Steve Jobs, introducing the long awaited iPhone – a unit that integrates phone, web, and the ever so popular iPod wit
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    h a bunch of other applications (supposedly) running a Mac OS X operating system. Most notably with his rock star personality Mr. Jobs
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    stole all the thunder from Mr. Gates and CES with the new “gadget” that is not even available to the public until the second half of t
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    e year.

    This Apple iPhone is the most talked about “gadget” of the year so far, no doubt topping many wish lists. In the US,
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    t is supposed to be available through the wireless provider Cingular with a 2-year contract for $499 (4GB) and $599 (8GB).

    T
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    ere are several European websites taking pre-orders without a wireless contract, sometimes topping prices of $1,200. Several law suits
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    have been filed against Apple for copyright violations and some analysts say the original shipping date may be delayed due to this. Th
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    re is a device, introduced last year, that won many awards and, according to many who have seen it, looks and performs identical to th
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    e Apple device.

    We can learn a lot from this experience. Apple is known for this type of “minimalization”. They understand co
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    sumer wants and needs, and their emotional attachment to gadgets. Their design is based on usability, and not so much on all the bells
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    and whistles. They understand most people want their product to work and they want to feel good about what they purchased. They are al
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    o very good at finding out what most people want as features. Then they design their products so that a customer will have very little
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    trouble using it. The product is then introduced to the market with an exceptional presentation creating customer evangelists.
    <
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    r>With all the controversy, though, will the positive Apple trend continue when the iPhone hits the market?



    InfoGuru2K6 © 200


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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