Just Answers - Writing and Speaking

Writing articles is one of the fastest ways to build traffic to your website. Not only that they are great marketing tools and instant recognition vehicles on the Net.

One of

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the most overlooked parts of the article is the resource box - and it is almost as important as the article itself.

What is a Resource Box? It's an information box at the end

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

of your article. When your article is read, the reader will see your name and website link - It's FREE advertising. Not only that but when your article is published on other

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

websites, your resource box that contains your website URL will increase your link popularity in the search engines. This is called back-end linking.

The resource box is s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

mall (about 4-6 lines) so creating one can be tricky. Here are the key elements your Resource Box should contain:

1. Your Name: The first line of your resource box should be

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

a short sentence that gives your name and tells what you do on the Internet. One of the perks of writing articles is that they are a powerful tool that will brand your name a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nd establish your reputation as an expert.

2. Your Website URL: Listing your website URL will bring visitors to your website - and even better, whenever your article is publ

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ished on another website with a live link, your link- popularity with the major Search Engines will be boosted.

3. Your Newsletter Subscription Address: Getting an interested

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

visitor to visit your website is great, but capturing their email address can assist in beginning the confidence/trust process. Remember you must show the average person your

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

message seven times before they will buy your product. Now you have the opportunity.

When listing your newsletter, do not use an email address. Include the URL for your new

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

sletter subscription address.

4. You have a couple of options here:

List Something Free - A viral eBook or report, an eCourse. By offering a free item you'll greatly increase

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the chances of a reader clicking through to your website. You also have the opportunity for sales thru your free offering.

Sales Pitch/Call To Action - 1 to 3 sentences desc

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ribing what makes you and your product offering unique - followed by a call to action. Make sure your product is relevant to the article.

Tips and Techniques

If your pitchin

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

g an affiliate product in step 4, do not use your affiliate link. You can use a redirect page, or better yet write a review or presell page on your site and send readers there

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

.

Doing this will put them on your site, provide an extra opportunity to show your "expertise" and allow you to get them excited about the product before going to the product

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

site.

The resource box is not a place for hype.

If your promoting a product use benefits not features.

Keep it professional. Use spell check and verify your URL's are corre

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ct. There is nothing less professional than misspelled words, and if your URL is wrong you have just lost a possible sale.

Do not list every website you own in you resource b

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ox. Use only one that is related to the topic of your article.

Do not list all of your accomplishments. Listing that your a Doctor, Lawyer and Indian Chief sounds like hype a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nd no one really cares. Keep it brief and use accomplishments that are related to the article.

Writing a resource box is almost an art form. You have a lot to say in very li

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ttle space. So put some thought into it and keep in mind that after writing a great article, the resource box is the reward for your gift. Use it well.

To Your Success!

©200

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
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BB link (for phorums):
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