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A discussion recently about conducting successful workshops led me to believe that very few people have the answers. It is ironic that the very people who are supposed to have all the answers, people conducting workshops, don’t really know how

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

to capture and captivate an audience. It’s a shame that most people are being attracted to the more alluring and energetic voice, one that may not necessarily have the correct answer.

We’ve seen them on television and businesses hire them as

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

motivational speakers, because that’s really all they do. They transfer their high energy to you and make you want to jump out of your seat and go get something done. But what it is that you want to do, you don’t even know yet. You don’t ha

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e the answer to that one. You’re just a ball of energy ready to explode and make things happen, but you don’t have a cause.

We’ve seen the other too. We’ve seen the guy who knows what you need to do and how to do it. He’s the hired training

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

officer for your company who reads through all of the directives and puts them into a language that you and your fellow workers can understand. He’s the guy who can help you get further ahead in life and really succeed at what you do, but you

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

fall asleep in his training sessions because he never learned how to deliver his information with as much as enthusiasm as the expert public speaker who comes at a high price.

Workshops don’t need to be dog and pony shows where you literally

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ave to do a somersault to keep your audience interested in what you are saying. But, you do need to lighten up a bit and care about your delivery. It’s not difficult at all and you don’t need a few years in college or even a college course to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

improve your public speaking skills. All you need are a few tips to remember. I’ve written several other articles about conducting successful workshops. And I’ll continue into the future because I feel there is a real need here.

Let’s begi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n with the fact that most people don’t feel comfortable speaking to a group no matter how small it might be. This leads to a level of anxiety. It’s understandable so acknowledge that you are going to be nervous and then, work toward getting o

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

er it. Tip #1 then is to take as much thinking as you can out of conducting your workshop.

The more that is in place beforehand, the more you have rehearsed and prepared, the less you have to think while conducting your workshop. Have a list

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

of key points that you want to deliver. Have them readily available while you are conducting your workshop, so that you can refer to them any time you need them. For each key point, know what you want to say about it. Go over those explanat

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ions several times until you almost know them like the back of your hand. Now, as you move through your workshop point by point, you only need to refer to your notes for the key points. But, you’ll be able to talk in an informal language that

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

is more inviting to the listener.

Eliminate repetitious wording. Important concepts should be repeated purposefully. The rule of thumb is that anything important enough for an audience member to remember should be repeated three times. Thre

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e times and three times only. Make it a consistent practice throughout your workshop so that your audience can get into a rhythm with it. But, saying a certain word over and over out of nervousness can be eliminated easily by knowing exactly

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

what you mean to say before you say it. Successful public speaking is the transfer of important information in deliberate terms. Deliberately say and deliberately mean what you say. It builds the audience’s confidence in you that you know wh

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t you’re talking about. You are the voice of authority!

Allow questions to drive your workshop. If any question asked by a member of your audience is covered later in your workshop, simply say so and let your audience know that you will cov

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

er that in a few short moments. But if it is time that you hit on that point being questioned, it is a good gauge for your audience’s interest. Keeping the workshop interactive keeps it alive and helps you stay on cue. Answer a question, exp

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

lain it in deliberate terms, take your time and think through everything you mean to say. Learn the art of beginning, explaining and wrapping up a point patiently, but efficiently.

If you follow these points and others that I already have and

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

will continue to write about, you will be able to conduct a great workshop. My art workshop students learning to become art workshop teachers of their own practice these and several other skills. I’m literally proud of my students when I see

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

them using the skills I have taught them. But the more important thing is watching the attendants react. When you see them interested and you see them captivated throughout the entire workshop, that’s when your workshop gives life back to you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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What do today’s conference attendees want? First, explore the basic types that attend conferences, especially when travel is required. The old paradigm conference attendee is a bit like the good ol’ boy—attending his industry meeting regardless of the time of year, location or quality of the meeting. He just wants to meet with his buddies, network a bit, golf and drink. The conference is his well earned get-away.

There are only a few ways to make a memorable impression. When we blend and balance our communications, we become more noticeable. One of my favorite technology branding tools is brand mail.

Just as it takes a combination of all the right elements to make a beautiful garden grow, it takes more than a great logo, or a great ad to grow a successful business. How do the best businesses do it? They use an integrated approach to their marketing, combining a great visual identity with a compelling message that gets delivered through a variety of channels. People are bombarded with hundreds to thousands of messages a day. It's just not reasonable to expect an ad that runs one time in one newspaper will be enough to get your prospects’ attention and rally them to action.

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