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Just Answers - Magazine Articles: The Ten Golden Rules
Most magazines, especially women's magazines, are full of feature articles. If your aim is to write this kind of article, here are ten rules that will help put your work at the top of the pile!
For most
For most
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
people, magazines are a treat, a small indulgence that they buy for themselves as a little luxury. For some it's a contented lunch or evening read. These readers expect to be entertained, informed and
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
mused so features need to be sharp and to the point whilst still being readable and interesting. The following ten points will help you, as a writer, craft your features to fit almost any niche in any ma
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
azine feature article.
1. Do your own research. Magazine editors are savvy creatures and they'll spot a composite, internet-trawled piece a mile off. I'm not saying don't use the web for research - just
1. Do your own research. Magazine editors are savvy creatures and they'll spot a composite, internet-trawled piece a mile off. I'm not saying don't use the web for research - just
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
make very sure that the article your write is truly yours and in your own 'voice'.
2. Study the trends of the magazine you're writing for. A good place to look is in the ads columns - who are they targe
2. Study the trends of the magazine you're writing for. A good place to look is in the ads columns - who are they targe
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ed at? What kinds of products do they feature? This can give an you an excellent idea of both the magazine's typical reader and what style of writing you may have to adopt.
3. Use the first paragraph to
3. Use the first paragraph to
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
tell the reader just why they should read your feature article. Explain the core of your article here and get all the article benefits in as early as possible.
4. Don't leave any questions hanging in th
4. Don't leave any questions hanging in th
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
e air. This article is yours - you are the expert of the moment and your reader will expect everything you say to be accurate and informative. Don't be vague on any points - do more research and find the
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
answer!
5. If you are reviewing a product, try and test it personally. Rather than give sterile specifications and measurements, include your opinion - but make it clear that it is your opinion. If you
5. If you are reviewing a product, try and test it personally. Rather than give sterile specifications and measurements, include your opinion - but make it clear that it is your opinion. If you
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ave had a product on test, give a verdict. People will expect it.
6. Keep your writing style as simple as possible. This may not be easy if your article is all about particle physics or celestial mechan
6. Keep your writing style as simple as possible. This may not be easy if your article is all about particle physics or celestial mechan
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
cs but avoid using flowery language and overlong words. Your readers don't want to have to refer to a dictionary to understand what they're reading!
7. Give some thought to what the people feel who buy
7. Give some thought to what the people feel who buy
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
he magazine your article will appear in when they pick it up from the newsstand. Most readers say that a magazine is definitely a form of diversion and some comfort they're seeking. It's up to you to hel
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
fulfil that need.
8. Try to be as much like your readers as possible. If they can't identify with you as a person, they're unlikely to have any great interest in what you write, no matter how topical o
8. Try to be as much like your readers as possible. If they can't identify with you as a person, they're unlikely to have any great interest in what you write, no matter how topical o
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
potentially interesting it may be. Also - don't brag. Even if you're fortunate enough to have a second home and an ocean-going yacht - don't boast. Readers need to feel empathy with the writer, not be a
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
lienated by their snobbery or smugness.
9. If you are lucky enough to be writing your feature article about a celebrity you have interviewed, try to throw in one or two surprise questions. Not embarrass
9. If you are lucky enough to be writing your feature article about a celebrity you have interviewed, try to throw in one or two surprise questions. Not embarrass
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ng ones, of course - more along the lines of 'If someone stole your handbag/wallet, what would you miss most?' Such questions give an insight into the person being interviewed and add a great deal of int
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
rest. Avoid shallow, meaningless questions such as 'Do you prefer tea or coffee?' - they tell the reader nothing about the subject.
10. If you find yourself being asked to write on a well-known theme, t
10. If you find yourself being asked to write on a well-known theme, t
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
y to surprise your reader with some little-known fact about the subject. Readers love surprises! Here the internet can be a boon, with such sites as Wikepedia providing some truly obscure facts about the
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
commonest subjects. However, it's always a good idea to validate your facts by checking with at least one other source - you don't wish to be known as the writer who got their facts wrong on their chosen
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
subject!
The above points aren't an exhaustive by any means but, if you adhere to them when writing your feature article you won't wander far from the mark and the magazine editor will appreciate it too
The above points aren't an exhaustive by any means but, if you adhere to them when writing your feature article you won't wander far from the mark and the magazine editor will appreciate it too
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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