Just Answers - Writing and Speaking

Every writer expends a great deal of creative energy developing a story line and limning well-balanced prose with evocative sentences. That's what writing is all about,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

after all. But fiction writers have an additional aspect to creation--effective dialogue. Very few stories, novellas or novels are without dialogue, and for some write

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rs, this can be a stumbling block.

Listen to How People Talk

If you listen carefully to how people speak, you'll notice that people tend to use shorter sentences in t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

imes of high emotion: anger, surprise, awe. "I can't take this! Get out!" versus "I find this situation intolerable. I want you to leave right now." They ramble a bit w

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

en they're nervous or confused. "I know this isn't what you wanted, but I wasn't sure which way to make the diagram fit best on the page so I brought both copies with m

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e. I hope you don't mind." Young children tend to get pronouns confused or leave out articles: "Me go to store with Gramma." You'll begin to recognize how different per

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

sonalities have different word usage and diction. All of these observations can be incorporated in the dialogue you write.

The best grammar isn't always used, either.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ven people who write well, don't always speak well. "I've got to get that new CD of Carlson's," takes precedence in speech over the more correct, "I have to buy Carlson

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

's new CD." Word usage and contractions that you might avoid in narration become quite logical in dialogue: "There's no more to see, so let's get outta here."

Use Dial

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ogue as Enhancement

To be most effective, use dialogue as an extension of your story line and character development. Let's say you have a character, Jane. She's late t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

the airport. She gets in a taxi and tells the driver she has to hurry to the airport. He agrees.

Well, those are the facts, and it could be left strictly to narration

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

: Jane shoved her way into the cab and slammed the door as she told the driver to hurry to the airport. He agreed.

Or dialogue could be used. These examples show how d

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ifferent Jane characters could speak and how the energy of the scene is increased.

Plain Jane: "I have to get to the airport really fast. Can you do that?" Cabby: "You

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

betcha."

Jane of the streets: "The airport, bro, and hit it!" Cabby: "I'm on it!"

Jane the executive: "Airport. A big tip if you make it quick." Cabby: "Yes, ma'am!"

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Jane the professor: "To the airport, please, and I'm in a hurry." Cabby: "Certainly."

You notice the cabby's response was dictated by Jane's words, making the scene m

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ore believable. Inconsistencies between people's words and actions should be used for a reason and also noted. For instance, if Jane the professor had said "The airport

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

, bro, and hit it!" The cabby might have jerked to look at her, or the narrator might have commented how Jane chuckled inside at her language--or, both.

Writing effect

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ve dialogue is an art all its own and one that should be honed with observation and rewriting. Truly knowing your characters is essential. Reading scenes aloud to yours

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

elf or others (writing groups are good for this) will increase your ability to hear the rhythms of sentences and recognize good (not necessarily proper) word usage. Wit

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

h diligent practice, this creative aspect of your writing will become second nature and flow evenly with your story and literary style.

(c)2004 by Karyn Follis Cheatha

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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