Just Answers - Writing and Speaking

The Hero's Journey is the template upon which the vast majority of successful

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

stories and Hollywood blockbusters are based upon. In fact, ALL of the hundred

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

of Hollywood movies we have deconstructed (see URL below) are based on this 1

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

88 stage template.

Understanding this template is a priority for story or

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

creenwriters.

There is only one story.

The Hero's Journey:

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

a) Attempts to tap into unconscious expectations the audience has regarding w

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hat a story is and how it should be told.

b) Gives the writer more structural

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

elements than simply three or four acts, plot points, mid point and so on.

c)

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Gives you a tangible process for building and releasing dissonance (establish

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ng and achieving catharsis).

d) Gives you a universal structural template upo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

which you can superimpose your situational story.

and more...

Exceptions

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

to the rule

There are peripheral plot variations such as at: http://www.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

lickok.co.uk/AdvancedWorksheets.html

And there are editing variations such as

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

in Coffee and Cigarrettes (Jim Jarmusch) etc.

And there are core usages, suc

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

as in sitcoms.

But if you want to tell a story in whatever form, this is the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

structure you must use. This is the DNA of the audience's expectations. And an

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

y story that deviates from it tends to be commercially less successful.

Art-h

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

use movies are one form that deviates from the structure and they are less com

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

mercially successful - but they may be successful in the eyes of a small group

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

of people BECAUSE they are deviant - not becuase they are necessarily any good

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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