Just Answers - Writing and Speaking

From the cartloads of letters and emails I receive (in fact the postman blames me entirely for his recent hernia) one of the difficulties some writers have is

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

getting an idea for a story or article. There is no need for this at all as ideas are abundant and all around us.

Just take a walk down the High Street or sho

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

pping complex/precinct/mall and you have a wealth of possibilities. Simply apply the old brain cells using a little observation, a smattering of logic plus a d

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

sh of imagination. Then apply the WWWWH (pronounced w-w-w-huh) principle to generate a flow of rejection beating ideas. Yes, the old What, Why, When, Where an

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

d How formula. Can't beat it. Unless you hire a ghost writer.

So here we are sitting by The Old Horsetrough at Nethering-under-Wold watching the world go by.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Such as there is in N-u-W. See that couple over there coming out of Comet digital? He looks glum and she looks ready to explode. Now - Why?

Well, you see he w

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nted to invest in a GPS system for his car. You know, one of those boys' toys that help men find their way home on a Friday night? She thought they were going

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

in to buy a bells-and-whistles CD player for her Ronan Keating collection. They had words. Loud ones. The manager threatened to call the police. They left.

Th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e next question is: How did this situation arise? Erm... I know - it was her birthday and she had intimated in that roundabout way that women use and men don't

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

understand, that she wanted a new CD player. "Ronan sounds all squeaky on this player." "Doesn't he always sound like that? Har-har". He had been cudgelling hi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s brain wondering what to get her and had come up with a Good Idea. He would treat her to a weekend at one of those health farms she was always on about. He wo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

uld drive her there and collect her, but, and this is where the rubber hits the road if you'll forgive the pun, the one he had booked her into was 120 miles aw

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

y in the next county and, in order to get her there with the minimum of fuss, it was best if he had a GPS system as a back-up to his unerring sense of directio

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n. This is called men's logic about which several small pamphlets could be written.

What happens next? Note the use of the word 'What'. Not entirely the corre

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ct use of that part of the formula, but is saves me having to think up a proper 'What' later. Two shops down is the Far Away Travel Agents where our male prota

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

onist has paid for the holiday after cashing in his ISA for the purpose (note the possibilities for a sub-plot here). He steers her glumly into the shop. She l

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ooks a little startled and is about to Ask Questions when the young lady salesperson smiles and says "Oh, you must be Mrs (insert name). Aren't you a lucky gir

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

l?" Mrs (insert name), now fighting through a fog of disorientation, is about to ask a somewhat more serious Question when the lady salesperson produces the do

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

uments and luxury brochure for the health farm...

Now, Where does this all lead us? Emotional-reconciliation-and-all-is-forgiven scenario or What? Well, I've

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

done all the work for you so I reckon it's your turn to finish it off. Or better still, go out and work a story up for yourself. If I can do it, you can do it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Fear and Greed. The stock-in-trade of sales. Appeal to them, and your success is assured. But isn’t there more to life than those two emotions? Yes, there is. And your marketing would do well to expand its emotional horizons!

It seems like there are almost as many web designers as there are websites. Here are a few ways to spot poor service, poor value for money and avoid getting ripped off.

Those who have invested in French property, particularly in the south of France, will be pleased to know that Brits are heading back for their summer holidays in their droves.

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Just Answers - Are You A Writer Stuck For Ideas?

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