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The 188 stage Hero's Journey (Monomyth) is the template upon which the vast majority of successful storie

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s and Hollywood blockbusters are based upon. In fact, ALL of the hundreds of Hollywood movies we have deconstructe

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d (see URL below) are based on this 188+ stage template.

Understanding this template is a priority for story or s

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

creenwriters. This is the template you must master if you are to succeed in the craft.

[The terminology is most o

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ften metaphoric and applies to all successful stories and screenplays, from The Godfather (1972) to Brokeback Moun

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tain (2006) to Annie Hall (1977) to Lord of the Rings (2003) to Drugstore Cowboy (1989) to Thelma and Louise (1991

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

) to Apocaplyse Now (1979)].

THERE IS ONLY ONE STORY

THE 188 STAGE HERO'S JOURNEY:

a) Attempts to tap into unco

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

scious expectations the audience has regarding what a story is and how it should be told.

b) Gives the writer mor

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e structural elements than simply three or four acts, plot points, mid point and so on.

c) Gives you a tangible p

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rocess for building and releasing dissonance (establishing and achieving catharses, of which there are usually fou

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r).

d) Tells you what to write. For example, at a certain stage of the story, the focus should be on the Call to

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Adventure and the micro elements within.

ABRIDGED TIPS, EXCERPTS AND EXAMPLES:

(simply go to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ef="http://www.heros-journey.info/">http://www.heros-journey.info/ for full details)

*****Fish out of Water**

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

***

Here, on arrival into the Great Cave of the First Threshold, it is demonstrated that the Hero is obviously ou

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

of his depth, a Fish out of Water. In Star Wars (1977), Luke is obviously a Fish out of Water in the bar.

Being

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a Fish out of Water means the Hero is reacted to in particular ways:

Unwelcome. The Hero and his accomplices are

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

made to feel decidedly unwelcome. In An American Werewolf in London (1981), the pub landlady refuses courteous ser

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

vice.

Unfriendly. The inhabitants are unfriendly. No one wants to know you if you don't fit in.

Differentiation.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Those who do fit into this world will establish their suitability for it and the unsuitability of the Hero. Often

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

symbols are used. In Star Wars (1977), one of the criminals is wanted in several star systems and shows his scars

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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