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Just Answers - Winning Your Speech at the Starting Line
About a month ago, I had the amazing experience of attending the AC Delco National Drag Racing Championship in Las Vegas. To my surprise, what I learned at the drag strip can be applied to giving a humorous speech.
A drag race is where two cars race one-quarter mile (404m) from a standing start. And if
A drag race is where two cars race one-quarter mile (404m) from a standing start. And if
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
you've never been there, it would be hard for you to imagine the amazing power and the blinding speed you would see as two top-fuel dragsters streak down the quarter-mile strip.
To begin with, let me describe a race that you might find believable. There is a class of cars called Pro-Stock. They look an
To begin with, let me describe a race that you might find believable. There is a class of cars called Pro-Stock. They look an
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
sound something like a really hot car that you could imagine as being legal to drive on city streets. When drag racing, they can hit about 200 mph (322 kph) in the quarter-mile. Now if you were to race against a Pro-Stock car and you were driving in MY car, a Honda Civic, you would lose by a long shot.
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
In fact, even if you were given a running start and passed the starting line at 100 mph where your competitor was waiting, you would still lose the race as they as the Pro-Stock car would accelerate from a dead stop and pass you before you reached the quarter mile mark.
Now let me share the amazing, pound
Now let me share the amazing, pound
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ing power of a top-fuel dragster.
Imagine, instead of getting into my Honda, you are getting into the driver's seat of a Pro-Stock vehicle. Your challenge is to race a top-fuel dragster. And they're going to give you a running start. When you pass the starting line where the top-fuel dragster is standi
Imagine, instead of getting into my Honda, you are getting into the driver's seat of a Pro-Stock vehicle. Your challenge is to race a top-fuel dragster. And they're going to give you a running start. When you pass the starting line where the top-fuel dragster is standi
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
g still, you are already going 200 mph. In spite of this huge head start, when you reach the quarter-mile finish line you would find yourself the loser as the dragster would have already passed you going more than 135 mph FASTER than you. Yes, that's going faster than 335 mph (540 kph). The record is a q
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
arter mile, reaching that speed from a standing start, in under 4.5 seconds!
To put that power into perspective, here are some facts: A top-fuel dragster burns a blend of nitromethane and alcohol. A quarter-mile run consumes 16 gallons and costs $4000 if nothing blows up. The fuel consumption is not me
To put that power into perspective, here are some facts: A top-fuel dragster burns a blend of nitromethane and alcohol. A quarter-mile run consumes 16 gallons and costs $4000 if nothing blows up. The fuel consumption is not me
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
asured in miles-per-gallon; the consumption rate is 84 feet per gallon. According to a web site I found in my research, the dragster burns fuel at the same rate as a fully loaded 747 jumbo jet. Except that all that power is placed in a 2100 pound vehicle carrying only one person. You get the picture. Th
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
power and speed is simply incredible.
An amazing thing I discovered at the drag races was that the fastest speed doesn't always win the race. A dragster reaching 325 mph could lose to one doing 310. The fact is, if the slower car departed the starting line quicker, the faster car would never have the c
An amazing thing I discovered at the drag races was that the fastest speed doesn't always win the race. A dragster reaching 325 mph could lose to one doing 310. The fact is, if the slower car departed the starting line quicker, the faster car would never have the c
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ance to catch up. In fact, most races are won at the starting line. A good start and the reaction time of the driver and is the key.
And so it is with a speaker giving a humorous speech. Get off to a slow start and you will have a tough time recovering lost ground; spinning your wheels trying to come f
And so it is with a speaker giving a humorous speech. Get off to a slow start and you will have a tough time recovering lost ground; spinning your wheels trying to come f
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
om behind. Let me give you some examples of slow starts as a speaker:
1. You don't bring a well-written introduction for the person who will be introducing you. As a result you get a bad or weak introduction.
2. You start a speech with some slightly-off-color humor and lose your audience.
3. You open
1. You don't bring a well-written introduction for the person who will be introducing you. As a result you get a bad or weak introduction.
2. You start a speech with some slightly-off-color humor and lose your audience.
3. You open
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
a speech saying "I'm delighted to be with you in Reno this morning." And you forgot that you are, in fact, speaking in Las Vegas.
4. In your opening remarks, your mind goes blank and it's obvious to the audience that you are not well prepared.
5. As you begin your talk, your audio-visual equipment malf
4. In your opening remarks, your mind goes blank and it's obvious to the audience that you are not well prepared.
5. As you begin your talk, your audio-visual equipment malf
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
nctions and it destroys the flow of your talk.
6. You attempt a piece of observational humor to open your talk and it falls flat. Not a chuckle from the crowd. And you try to explain the joke to the audience.
You get the idea. A slow start. And you're behind right from the beginning, trying to make u
6. You attempt a piece of observational humor to open your talk and it falls flat. Not a chuckle from the crowd. And you try to explain the joke to the audience.
You get the idea. A slow start. And you're behind right from the beginning, trying to make u
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
lost ground. And if your start is slow enough, you'll never pick up enough steam to win the audience back by the end of your talk. A good speech, like a drag race, is also often won at the starting line. You want the audience energy and momentum with you right from the beginning. Otherwise you may be f
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ighting a losing battle.
Let's look at some things you can do to get off to a good start.
1. Be well prepared and practiced. This gives you confidence and the ability to relax and be in the present moment as you start your talk.
2. Arrive early to allow you plenty of time to set up the room for your ta
Let's look at some things you can do to get off to a good start.
1. Be well prepared and practiced. This gives you confidence and the ability to relax and be in the present moment as you start your talk.
2. Arrive early to allow you plenty of time to set up the room for your ta
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
k. This is part of your being fully prepared.
3. Prepare a great, written introduction for the person who will introduce you to the audience. Send a copy to him/her in advance and bring two copies with you to the meeting venue. I always like to include a bit of humor in the introduction to warm up the
3. Prepare a great, written introduction for the person who will introduce you to the audience. Send a copy to him/her in advance and bring two copies with you to the meeting venue. I always like to include a bit of humor in the introduction to warm up the
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
udience and make the introducer look good.
4. As you begin your talk, breathe and make good eye contact with the audience before you say your first word. This relaxes you and psychologically connects you and your audience.
5. If you can only know one part of your speech really well, make sure it's your
4. As you begin your talk, breathe and make good eye contact with the audience before you say your first word. This relaxes you and psychologically connects you and your audience.
5. If you can only know one part of your speech really well, make sure it's your
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
opening. Of course it's really nice to know your whole speech really well.
6. Keep all humor in good taste...without exception. Off-color humor is the lazy speaker's attempt for laughter.
7. Observational and spontaneous humor tailored for the group can often hit the mark. But it can also be risky. U
6. Keep all humor in good taste...without exception. Off-color humor is the lazy speaker's attempt for laughter.
7. Observational and spontaneous humor tailored for the group can often hit the mark. But it can also be risky. U
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
less you're absolutely sure that an untested humor line will work, work it into your speech after you pick up speed rather than using it as an opener. To get off to a good start, begin your talk with material in which you have high confidence.
8. Develop your skills of handling the unexpected: When equip
8. Develop your skills of handling the unexpected: When equip
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ent fails, when your mind goes blank, when laughs fail to come. Keep your cool. Don't let the audience see you sweat!
You'll find that when you get off to a great start, your momentum will carry you through little bumps in the road. You'll have a great talk, get more laughs and you'll finish as a winner
You'll find that when you get off to a great start, your momentum will carry you through little bumps in the road. You'll have a great talk, get more laughs and you'll finish as a winner
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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