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This is the first thing you must do to ensure your copywriting is at its best is:

Know who your market is.

Before you even start writing your copy, you must get to know your target ma

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rket inside out. First of all we will look at general things you need to know about your reader and then will look at pin pointing specifics about your target audience.

Here is the ge

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

neral list as to what you need to know about your readers and how to implement this knowledge into your copy.

(1)People are procrastinators: Give them at least one reason to act now li

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ke a time limited offer.

(2)People tend to be skeptical: Make sure your copy is credible and believable. Testimonials can help here.

(3)People are lazy: Your offer must be easy to re

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

pond to.

(4)People avoid risks and worry about making a decision thats wrong: This can be averted with an iron clad guarantee.

(5)People don't pay attention to things of little intere

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

st to them: Make sure you are targeting the correct audience.

(6)People move homes & jobs: Make sure your mailing lists and databases are frequently updated.

(7)People need to know ho

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

w they will benefit from your product/service: Emphasize what they will save, make, enjoy, learn etc. Talk benefits from the very beginning of your copy.

(8)People get confused easily

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Make sure your copy is clear and easy to understand.

(9)People want to know when they will receive your response to their response: Tell them how long fulfillment, delivery or other a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ction will take. Always make that commitment.

(10)People are worried about dissatisfaction: Make sure your guarantee eliminates worries and instead reassures.

How to Understand Your

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Market.

To sell successfully from your website you must know the mindset of your customer. This means you need to know how a potential customer's attitudes and instincts will make the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

react to your copy.

This means you should try to determine the following things: (1)Work out what their objections would be.

(2)Find out their specific needs.

(3)Identify what they

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

want.

(4)The solution to their problems.

Objections

A website should answer every conceivable objection as an unanswered objection is a sale lost. Know the objections of your market

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

like the back of your hand and craft irresistible answers to overcome them. Five basic objections to overcome are: (1)I don't have enough time.

(2)I don't have enough money.

(3)It

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

won't work for me.

(4)I don't believe you.

(5)I don't need it.

The Difference Between Needs and Wants.

Imagine this scenario . . . .

A lady is looking at some slimming pills on a w

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

bsite. She thinks she needs these pills to lose weight so she can become slimmer but the reasons why she wants to lose weight could be: - to look more attractive

- to be admired by h

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

er friends

- to feel more healthy and be fitter

- to the wear clothes at least 2 sizes smaller than she is now

She has found another website selling exactly the same product at exact

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ly the same price.

The first website conveys the message based solely on needs: e.g. This pill will make you slimmer.

And the second site conveys the message based on needs and wants:

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e.g. This pill will make you slimmer and make you feel prettier, healthier and fitter.

Which would you choose?

The second site? I would.

The Solution to Their Problem.

Once you know

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

what objections need to be overcome, your target market's needs and wants, you can start writing as if you know your customer's mindset – by thinking like your 'ideal' customer.

Imagi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ne them sitting at their computer, visiting your website. What are they feeling, what are they thinking. Then compose your copy by offering them the ultimate solution to their problem

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Understand and deliver clear differentiation for your product and service proposition using these simple steps. While pricing is important it is not the only buying consideration. Find out how you can create your own uniqueness.

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