Just Answers - Writing and Speaking

It happens to every freelance copywriter now and then. You get an assignment to write copy about a product or a service that jus

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t leaves your brain dry.

Nothing about the product excites you or leaps out at you as a strong selling point. Nothing hits you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

as unique and nothing shows you an open door to write anything interesting about it.

Well there is a way to get your brain start

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ed and get the ideas flowing through your finger tips.

Strategists in every business field use a quick, analytical tool that is

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

called SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities and Threats.

How do you

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

use SWOT analysis to help you write good copy? Here are a few ideas

Strengths. What is this products benefits

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

? What does it do for someone who buys it? What does it do better than the competitors’ products. Why should a person choose t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

his product over any of the other choices available out there?

Weaknesses. Believe it or not, your product’s shortco

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

mings can lead you to its best selling points. In a recent article called and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

pot.com/2006/09/freelance-copywriter-secrets-honesty.html#links">Freelance Copywriter Secrets: Honesty Is Good For The Bank Accou

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nt, in which yours truly "borrowed" (OK, I stole it) some of Dan Kennedy’s ideas about admitting your product’s flaws up fron

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t.

Not only does an upfront admission build trust, it also allows you to shine the spotlight even brighter on the product’s stro

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ng points. And if that were not enough, admitting flaws helps you position the product as different from all the other competing

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

products out there.

Opportunities. Where can your product take your customer? What changes or improvements can it

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

help them realize? Think in terms of what doors your company can open for the customer.

Threats. Very often the eas

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

iest way to sell something is when your customer is experiencing a problem or pain. People are more motivated to avoid or escap

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e from pain or a loss than they are to realize a gain. If you can understand what problems your customer faces and show them how

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

your product is the solution, you have written great copy.

See? It really is not that hard to get unstuck. I have found

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

the secret is to keep my pen moving or my fingers typing until the words start to flow and make sense. SWOT analysis are the tra

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.justanswers.org.ua/article/160679/justanswers-Freelance-Copywriter-Secrets-How-to-Write-Copy-When-Youre-Stuck.html">Freelance Copywriter Secrets: How to Write Copy When You're Stuck</a>

BB link (for phorums):
[url=http://www.justanswers.org.ua/article/160679/justanswers-Freelance-Copywriter-Secrets-How-to-Write-Copy-When-Youre-Stuck.html]Freelance Copywriter Secrets: How to Write Copy When You're Stuck[/url]

There is another set of options regarding the style of writing ads. With the understanding that there are basically two kinds of ads:

FOREX can be a very lucrative endeavor for anyone who knows the best trading practices. This article explains the best FOREX trading practices and how to profit from FOREX trading.

Inheritance tax (IHT) is normally payable on death but can be partly payable earlier. It is also sometimes called a voluntary tax because there are so many ways of avoiding it. However, they are not straightforward. Read this article to find out more.

Tags

Links

Just Answers - Freelance Copywriter Secrets: How to Write Copy When You're Stuck

Related Articles: