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Posters can be a great and inexpensive way to promote your book. But don't rush

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

right out until you know the key items to include on your poster.

The Title and

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Author's name

Make sure to have a bigger font than the rest of your poster to b

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ing attention to the title and author of the book. This may be the only aspect o

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the poster they remember.

ISBN, Where to Purchase, Price, Pages and Cover

Be

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

p front with where customers can purchase your book. Including the ISBN number c

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n also help with searching for your book on line. Many times a customer will loo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

k for the price and become annoyed at having to search for it and how many pages

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the book contains. When having your book cover on your poster, you want it to be

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

as clear and sharp as possible.

The Facts

Be straight forward on what your boo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

is about. Mystery may entice a reader, but clear facts are more likely to progr

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ss to a sell if your content is what the customer is looking for.

Reviews

It's

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

a good idea to show blurbs of your favorable book reviews both customer and edit

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rial.

Optional Items

A photo of yourself- Sometimes customers feel better buyi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ng with a face in mind, but this sometimes can backfire.

Table of Contents- Thi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

part may become very long on your posters so perhaps partial view of the TOC wo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ld be best.

Contact/Homepage- Your customers may have questions, please keep in

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

mind that this could lead to spam. Directing others to your homepage would be a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

etter option. Treat your e-mail as if it were your phone number.

Don't forget t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

make sure your poster is printed on good quality paper with rich ink. Good luck

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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