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"How do I set up a media event?" -- As a publisher, that's a good question to have an answer for.

Media eve

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nts and public appearances can fall into any number of categories and include any number of venues (book sto

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

res, radio interviews, television interviews, writing group speeches, presentations, chat room interviews, o

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nline book tours, public forums, and more).

A good place to identify possible media event locations is thro

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ugh local bookstore. Most bookstores carry event calendars or maintain a list of contact people who hold tha

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t information.

Browse the calendar listings and see if a certain book promotion fits with their plans. Some

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

times it might be necessary to tailor a planned event for a particular occasion or holiday. If there is cont

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

act information available, make a note of it so you can pitch the appropriate person about your event.

Foll

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ow-up with prospective contacts who have not confirmed dates. Selling yourself and your book is a numbers ga

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

me, and as any salesperson will tell you, the amount of contact is directly proportional to the amount of sa

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

les.

Be persistent without being annoying. If, after three or four attempts with a particular media contact

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

, you are still unsuccessful move on to another prospect.

Once you secure an event, prepare it thoroughly i

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

n advance. People who attend or listen to your events are participating because the advertisement or announc

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ement struck a chord with them, so be sure to deliver what they came to see or hear. Don't be shy about lett

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ing them know how to order your book. After all, that's the reason you're involved in the event in the first

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

place.

Promote your media event aggressively. Invite your friends and family, and if it's within the scope

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

of your marketing budget, advertise in the local paper. Neighborhood papers may even promote your event for

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

free within their "Events" pages. You may even be able to tie it into a book review.

The store is sponsori

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ng the event to attract more customers; the station is sponsoring the event to attract more listeners or vie

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

wers. Whatever the venue, it is your responsibility to attract the crowd. The venue is just that -- a venue.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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