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Just Answers - Make the Most of Your Radio Interview to Boost Sales
Giving interviews helps to establish you as an expert in your area of interest. Authors and people in the book industry are wise to participate as often as possible.
As a radio talk show host, I
As a radio talk show host, I
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
have the opportunity to interview authors and business people who work in the publishing industry every week on CALLING ALL AUTHORS. Personalities appear with me on the show each week, and for e
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ch program, we have a routine that works well for us and for our guests. Here are some tips and details of etiquette that apply to any interview with the media, including newspapers, television i
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
nterviews and radio interviews.
• Be prepared. Provide your host with six to ten talking points you’d like to discuss at least a week before the interview. Organize these points in a logical ord
• Be prepared. Provide your host with six to ten talking points you’d like to discuss at least a week before the interview. Organize these points in a logical ord
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
r and actually use them when you are on the air.
• Keep the appointment and be on time. There is nothing more impolite than to not show up, or to show up late for an interview. Unless you’ve had
• Keep the appointment and be on time. There is nothing more impolite than to not show up, or to show up late for an interview. Unless you’ve had
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
a serious calamity in your life, call in at the appointed time. Make it a priority to participate. If you can’t make the interview, call or email the host at least day ahead. Please, do not just
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
“not show up.” You will not be invited back---ever.
• Speak clearly. Remember that you are talking to promote yourself, your book or your business. Slow down if you usually talk too fast, speed
• Speak clearly. Remember that you are talking to promote yourself, your book or your business. Slow down if you usually talk too fast, speed
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
p if you usually talk too slowly, and speak loudly enough to be heard. It is amazing how often people mumble into the phone. And, don’t breathe heavily into the phone, the air muffles the convers
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ation.
• No multi-tasking. Turn off your computer, or turn away from it so you are not tempted to multi-task. Close the door to the room and ask your family to stay away till you come out after
• No multi-tasking. Turn off your computer, or turn away from it so you are not tempted to multi-task. Close the door to the room and ask your family to stay away till you come out after
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
our interview. Please, don’t do the dishes or tidy up your office while you are talking.
• Be polite and cheerful. It is okay to be happy on the program. Even if your topic is serious, an occasi
• Be polite and cheerful. It is okay to be happy on the program. Even if your topic is serious, an occasi
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
nal, appropriately light-hearted comment is a good thing. Remember, you are showing who you are, so a cheerful demeanor goes a long way help listeners hear what you are saying.
• Give the host a
• Give the host a
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
chance to interact with you. Be complete in your answers to all questions, but don’t run on for several minutes without pausing. The host may have a question your listeners are thinking too, and
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
if he/she can ask the question, your interview is even more valuable to you.
• Use an outline for your responses. All too often guests read from a written text. At the most, have your talking po
• Use an outline for your responses. All too often guests read from a written text. At the most, have your talking po
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ints list and a few short comments for each so you remember what you want to say about each item. But, do not write out a long answer. The temptation is to read it, as this kills the conversation
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
l style of an interview.
• Be sure to give your website URL. Your host will ask you to say what your website or email address is so listeners can contact you. Work it out ahead of time how to mo
• Be sure to give your website URL. Your host will ask you to say what your website or email address is so listeners can contact you. Work it out ahead of time how to mo
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
t easily give this information. Most people know you need the www. Ahead of the website, so you don’t really have to say that part anymore. Point out anything unusual about the address --- perhap
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
s a number or a strange spelling is part of your URL. Make sure to clarify that as you give the information.
After the interview is over, write a quick thank you email to your host. This goes a
After the interview is over, write a quick thank you email to your host. This goes a
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ong way to getting yourself invited back on the show. Keep in touch with the show host for future events you’d like to publicize. Being on talk shows is a very valuable form of exposure, and the
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
more of them you can do, the better. And, if there is a way to advertise on the show’s home page, for a reasonable cost, jump in. There are plenty of other people who come to the show’s archives,
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
and will see your display ad. It may encourage them to listen to your interview as well, and if you are running a commercial, everyone who hears it will connect with you long after your show airs
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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