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What do Wayne Dyer, JK Rowling, Stephen King, Nora Roberts and Mark Victor Hansen have in common?

They have a group of readers who love the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ir work and eagerly buy each new book. They also have other things to offer delighted readers like movies, audio products, workshops, self-

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tudy courses, and retreats. In fact, JK Rowling just gave her blessings to a Harry Potter theme park in development in Florida.

These savv

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

authors know that writing a book is like having a first date. The key to creating success as an author is giving delighted readers many op

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ortunities to learn from you and master the material in your book. In fact, these authors make the majority of their income not from book s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ales, but from the other products and services that are related to their books. The book is the beginning of a long-term relationship that

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rofits both the readers and the authors.

If you are a non-fiction writer, you have many opportunities to create second dates with your read

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rs. If you do, you will gain a loyal following, be seen as an expert in your niche, and create multiple revenue streams.

To accomplish thi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

, first identify the main concepts in your book. Ask yourself:
· What ideas are the easiest to learn?
· Which ones are the most c

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hallenging, sophisticated, or require the most discipline?
· After reading my book, what skills or techniques would a reader need next?

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

br> · What questions do I receive most frequently on this material?

Then, think like a teacher. Consider the three learning sty

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

es- visual, auditory, and kinesthetic. Strive to create a way for people to get more information in all of these learning styles.

Next, cr

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ate a product that appeals readers with various levels of independence. For example:
· Do-it-yourselfers enjoy workbooks, self-study p

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rograms or audio programs
· People who like some help respond well to membership sites, ecourses, teleclasses, or group coaching progra

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s
· Those who want maximum levels of interaction with you like individual coaching or consulting, seminars, workshops, or retreats

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

· A few readers may want you to do things for them via an outsourcing or project management arrangement

Finally, think like a restauran

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

owner. Create a buffet or menu of products and services at varying price points that reinforce the material in your book.

By providing yo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ur readers with a variety of ways to learn more from you, they will come back for a second and third date with you. Some will from a long t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rm relationship and purchase everything that you offer them.

Then, you will enjoy many rewards: the knowledge that you have a group of loya

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

readers who benefit from your work, and an enduring income stream from your book.

That's a long term relationship you can take to the bank

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Tips to follow when selecting the right employee assessment for your organization.

The ten commandments to follow to avoid the kinds of public relations disasters that we read and hear about every day.

It still astounds me, that there are still companies out in the market place, even to this day, that still don’t value the need for a Customer Database.

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