Just Answers - Writing and Speaking

Many attorneys like to write and are good writers, but they become so bogged down in their day-to-day practice that they don't make

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the time to get themselves published. This is a mistake. With the plethora of opportunities out there, coupled with the chance t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

o become better known and gain business opportunities, it is foolish not to publish.

There are many different reasons to publish.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

First, by publishing in bar association magazines, legal newsletters, law books or legal newspapers, you gain notoriety and establ

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ish a reputation as being an authority in your chosen field. The legal community can be a surprisingly small one, and referrals ar

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e a huge source of business.

Referrals can come from other attorneys who don’t practice in a given field, as well as from attorney

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s who can’t take a case due to an ethical conflict. Beyond referrals, consider your own newsletter - it could provide your clients

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

desired information, and they will be impressed by your knowledge and expertise.

Another possibility in publishing is to reach ou

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t to a potential client directly. Writing on legal issues for trade publications, for example, is one way to reach out to a desire

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

d client group. An attorney I know made a great living writing for mortgage banking associations, in order to reach mortgage lender

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

and broker clients. Another wanted to break into employment law, and began writing for human resources publications. And another

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

markets himself to car dealerships and their particular interests and issues. Think about what your potential client will be readin

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

g.

Some attorneys write for general publication newspapers, or magazines geared toward a particular population. If you are intere

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

sted in women's issues---like family and medical leave laws, custody or child support issues--write for a women's magazine. If you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

want to do estate planning, or benefits, reach out to senior citizen organizations.

Don't rule out the internet as a valuable res

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ource for publishing articles as well. Many attorneys maintain articles on their websites, or even start their own blogs. Some wr

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ite for bulletin boards or newsgroups. Some seek out informational websites, like about.com, lawinfo.com, nolo.com, or findlaw.com

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

.

You could also write articles for a nonprofit group or industry group website, with your name and information posted on their we

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

bsite. There are many publishing guides out there. The Writers Market, which come out once a year, sets forth potential ways to pub

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

lish your work, and is organized by different markets and audiences. Brainstorm and be creative, and get ready to reap the rewards

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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It is often said that it is not who you know that matters, it is who knows you. Well I would like to extend this statement by saying that it is not only who you know and who knows you, but how well do you know them and they you?

If you're tired of failing with your marketing, this article will give you some highly effective, yet unconventional ways to increase the response your marketing produces.

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