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The Hero's Journey is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. Understanding this template i

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s a priority for story or screenwriters:

The Hero's Journey:

• Attempts to tap into unconscious expectations the audience has regarding what a story is and

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ow it should be told.

• Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.

• Interpreted metaphoric

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

lly, laterally and symbolically, allows an infinite number of varied stories to be created.

The Hero's Journey is also a study of repeating patterns in succe

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

sful stories and screenplays. It is compelling that screenwriters have a higher probability of producing quality work when they mirror the recurring patterns

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ound in successful screenplays.

The Hero's Journey is also a study of conventions. Before screenwriters can decide whether to accept or reject the convention

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

, they must appreciate their purpose and value.

Consider this:

• Titanic (1997) grossed over $600,000,000 – uses the Hero's Journey as a template.

• Star

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Wars (1977) grossed over $460,000,000 - uses the Hero's Journey as a template.

• Shrek 2 (2004) grossed over $436,000,000 - uses the Hero's Journey as a te

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

plate.

• ET (1982) grossed over $434,000,000 - uses the Hero's Journey as a template.

• Spiderman (2002) grossed over $432,000,000 - uses the Hero's Journ

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

y as a template.

• Out of Africa (1985), Terms of Endearment (1983), Dances with Wolves (1990), Gladiator (2000) – All Academy Award Winners Best Film are b

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

sed on the Hero's Journey.

• Anti-hero stories (Raging Bull (1980), Goodfellas (1990) etc) are all based on the Hero's Journey.

• Heroine’s Journey storie

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

(Million Dollar Baby (2004), Out of Africa (1980) etc) are all based on the Hero's Journey.

Farewell to the Old Self

Once the hero has completed the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Transformation (also known as the stage of the Road of Trials), he says goodbye to his Old Self and welcomes his New Self.

Pre the farewell, there maybe forc

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s pulling him back as well as pushing him forward. In Elizabethtown (2005), Drew has three simultaneous conversations - Ellen represents his Old Self and Clai

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

re represents his New Self to be.

There is a tangible break from the Old Self. In Dances with Wolves (1990), John Dunbar explicitly states (after finding the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

skinned buffalo), a disassociation with his fellow "White Man." In Elizabethtown (2005), Drew says goodbye to Ellen.

There is also a transfer of symbols that

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

accompanies the change (often clothing or a signature expression). In Dances with Wolves (1990), John Dunbar trades his hat and jacket away.

Learn more…

The

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Complete 188 stage Hero’s Journey and FREE 17 stage sample and other story structure templates can be found at .

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

reativity.com/">http://managing-creativity.com/

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Kal Bishop,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

MBA

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tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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