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When starting an online business, many people have a single motivation to make money, and make it quick. While this is an understandable goal, and the dream of many, we must divert our attention from “money” to “value” and “meaning”.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Maybe that sounds clich?, but it is unbelievable how often this one simple concept is ignored. How do we create value and meaning in our businesses? We build relationships. How do we build relationships online? We build a subscriber

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

list. So now the first thing online business owners do is they buy subscribers – many of whom don’t really care about what you have to offer anyway. They are not targeted subscribers and they are the ones who may end up unsubscribing

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

. Instead of thinking about the money, the most crucial thing that every online business owner must do is focus on building, growing, and maintaining their newsletter lists.

Now the next thing online business owners will do, and I am

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

guilty of it too, is they will promote and advertise their website, their website’s products and services, and their affiliate links in forums, in ezine ads, in offline advertising, in Google Adwords, in their author by-lines, and in tr

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

affic exchanges to try and make a sale from their links. This may very well work for generating sales, but the crucial action we need to take is not promoting and advertising our links, but to promote and advertise our newsletter opt-i

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n page so that we can build our subscriber lists. Sure, sales can come in from strangers around the net, but the most important sales that you can ever make are the ones you get from your list. Why? Because you know that you have bui

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t some sort of trust with your subscribers. They have loyally followed you through your auto-responder series, mixed with messages of your own that have made them say, “Hey, now this is someone I don’t mind doing business with!” Once

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

you have made one sale with someone on your list, you can build and maintain that relationship and offer more of value to them. Getting traffic to your site is not about getting people to click on your links and buy something. Getting

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

traffic to your site is about giving people the opportunity to join your list.

Unfortunately, opportunity is not enough in this case. Most of us know that we need to have an ezine on our site that visitors can subscribe to. We’ve al

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

l got one and we think we’re ready now to bring in the masses. Wrong again! We have to give people a reason to subscribe to our list. For most people it’s not enough to just sign up to get yet another person’s mass of emails that wil

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

l litter their in-boxes and which may never be read. In fact, it’s no bonus to just sign up for someone’s newsletter at all! Besides that, our readers want something more. Yes, your newsletter will be packed with free tips and techni

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ques and secret weapons for becoming the next internet marketing millionaire. But our subscribers also need to be enticed with a free special report, a mini e-course, and a special mystery bonus that they will get only after they have

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

opted in. This has to be offered to them fast too, as most visitors won’t stay on your page for more than a minute! A pop-up can be an effective way of capturing names and email addresses quickly.

Once you’ve got subscribers, you wan

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

to build that relationship with them. There are a few ways to engage your subscribers so that you don’t lose them. If you let your auto-responder do all the work, you may be in trouble. Subscribers know that online business owners a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

re busy people and they have an automatic email system. While this may provide valuable information, it is no substitute for a real relationship. By simply adding your own personal messages and exposing a bit of your own personality,

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

you will start capturing your subscribers’ attention, and building trust, honesty, and integrity with them. You also want to inspire your readers to take some kind of action. By “taking action” I do not mean buying your products and s

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ervices! I mean involve them in the process. Subscribers can answer a survey you put out about their needs, they can ask questions that you put on a FAQ list, they can participate by telling you what they want to see on your site, the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

y can offer testimonials, and they can become involved in joint ventures.

When you promote your opt-in list, give a compelling reason to join, and build a relationship of trust by adding a personal touch and involving your customers in

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

the process, they will begin to see that you have something of value to offer them. It is then that you are on your way to creating a loyal customer base, and eventually you will bring in the money that motivated you in the first place

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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