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Networking – relax! – Gill Fernley and Justin Baker, Six Degrees Network

Anyone who has been to a networking event has met business card thruster guy. Won’t leave you alon

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e, thrust their card in your face, every attempt at conversation gets quickly turned into a sales pitch. These people aren’t networking, they’re selling. Badly.

Let me sha

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

re with you some of my thoughts on what puts the ‘work’ in networking. Networking is a form of marketing, and any form of marketing is most effective when you don’t come st

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

raight out and say “buy this!” The best marketing techniques work on building relationships – courting trust, showing your intentions to be honourable in what you are offer

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ng. And there are certain market characteristics too:

People buy people.
People work with (and refer) people they like.
People don’t like being sold to

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

.

That’s why the best networkers aren’t the great sales gurus, they’re the archetypal ‘people person’. They are interested in other people and what they do. They wa

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nt to help as well as be helped, not just because it will see them get business in the future, but because they like helping others. And most importantly, they don’t talk –

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

they listen.

Many networking events involve a ‘round robin’ of everyone there, which certainly has its uses – you get to tell everyone who you are and what you do, and if

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

there is someone there who is looking for the service you provide, they will very likely come up to you for a chat. But that’s not networking, that’s hit and miss, and it’s

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

very important to understand the difference.

What I call hit and miss is what I just described above. You tell as many people in one go what you do in the hope that one o

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

them is looking for it – the social equivalent of a mailshot, and just about as effective.

When you network, it involves who you get to know, and who they know, and who t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hey know. This is called Six Degrees of Separation, the theory of psychologist Stanley Milgram. Milgram theorised that there was a chain of six people or less connecting us

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

to everyone else on the planet, and this is also where Six Degrees Network gets its name from. This, to us, is exactly what networking is about: working that chain, gettin

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

g your details through to the person at the other end, by getting to know people who can pass that information on. Word-of-mouth marketing relies on this being a small worl

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

, and networking makes it even smaller. This is also why the IT consultant, for example, shouldn’t ignore the mechanic or the florist – firstly it’s rude, and secondly who

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

knows who they know?

So how do you get your name down that chain? It’s unfortunate but true, that meeting a truly nice person is a rare occurrence these days. People remem

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ber meeting them when they do, and they feel an obligation to do something nice for them in return. Business card thruster guy will be bunched in with all the rest that per

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

on has ever met, but you, the sincere, friendly person who they chewed the fat with for half an hour about their business, their family and life in general, will be remembe

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

red. And if someone ever mentions your type of service to them in the future, you get the all-important “You know, I met a really nice guy/girl who does that called…” Just

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

in case business card thruster guy is reading this and wonders what my point is here, this is called a referral. Its ok, I know you haven’t seen one before. Don’t be scared

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The confidence you have in your online business will be evident to all. You may appear cocky or unsure of yourself. In either case, you site visitors may not fully appreciate what you have to offer. It may be time to find some common ground.

Should we look for accident attorneys after an accident? Of course we should! Accident attorneys are undoubtedly the best people to turn to after you or any of your near and dear ones have an accident. Sometimes accidents occur through no fault of yours. But still you need to take care of all the expenses, be they medical or any other, getting money from your insurance companies and from the people who are responsible for the accident too.

How does one sift through all the promises of fast profits, legitimate home businesses, 6-figure incomes and all the promising testimonials? The internet world is full of information on how to accomplish most anything, but it takes time and effort to review and get through it all. And then which products are going to be the ones that will lead you to your dream of financial independence. Read on to find out.

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