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There's a marketing estimate that it takes something like seven contacts with a potential clien

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t before they purchase. Email is a wonderful way to handle these contacts for a variety of reas

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ns:

you can send one message to a large number of people
compared to traditiona

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

l hard copy marketing it can be a lot less expensive

if you use a list management system y

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

u can get instant results like how many people opened the email and how many "click throughs" t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ere were to the links in the email

The most important part of an email campaign is havi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ng a list of qualified email addresses to send your marketing piece.

So just how are you suppo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ed to get those email addresses? The best method is to have a sign up form on your website to c

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

apture the visitor's information. Here are some DOs and DON'Ts for creating a list for your onl

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ne business.

DO:

Offer an incentive for them to give their email address. People us

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ally won't give away their personal information unless they get something in return. Ideas for

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

incentives include: a free report or guide, entry into a contest, product demo or samples, a co

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

plimentary consultation, etc.

Provide valuable content in your communications. Offer tips

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

and advice for the customer along side your marketing message to keep it from being too "sales-

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Ask for valuable marketing data on the sign-up form. Pick only one or two things to kee

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

the registration process short and easy. What data could really help you with your marketing?

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Knowing their gender, age, location, interests?

DON'T:

Sell or give away you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

list.

Fill up their inbox with messages. Keep to a monthly or weekly schedule at most.

<

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

li>Bog your message down with lots of advertising. It will quickly be deleted.

It can t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ke time and effort to build your internet marketing list, but the results will be well worth it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Differentiating your business from others with a USP or Unique selling proposition is one of the most important factors which will decide your Businesses Success and Profits. Why do you need a USP? how to create one? Without a USP , your Business is Just One of 100's of others. USP can mean Profits to your Business and Overall survival.

Finding your market niche will help you focus on your business, earn more money, and work more productively.

Independent financial advisors are independent, as the name suggests. They are professionals who give unbiased opinions on financial affairs. Independent Financial Advisers will do a detailed study of their client's financial position, preferences and objectives before giving advice on any financial matter. They will then suggest a solution to meet the client's objectives. In other words, they work in tune with the philosophy of their clients. Independent financial advisors give solutions on matters like investment, insurance, retirement planning, mortgages and tax matters.

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