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It is often said that it is not who you know that matters, it is who knows you. Well I would like to extend this statement by saying that it is not only who you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

know and who knows you, but how well do you know them and they you?

In business, networking is the ultimate form of promotion. It can help you to obtain new c

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

lients, a new job, or even help you to move up the corporate ladder. It is the process of building relationships. Any time that you attend a meeting, trade show

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

or a social function, you are networking whether you realize it or not. It is the relationship that you have with people, a prospect or a client that makes the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

difference between success and failure.

Often we fail to realize the reasons that we have for doing business with an individual or a company. In the case of p

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

oducts that we regularly buy, what helps us to make the buying decision? There are those that will buy a specific brand of product because they trust that brand

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to be of a high quality or durability. There are others that will make a buying decision based on price, although this is less frequently the case. Often we si

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ply do business because we feel good about it. In fact most purchases or decisions to do business are based on two things. Trust and comfort. Trust is a very in

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

tangible emotion or feeling. How do you measure it? How do you develop it?

Trust is measured by the feelings that are generated by a process of letting someone

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

get to know more about you than just product, features and price. I know a gentleman who provides a seminar on selling to C-level executives. He says that to se

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ll to the C-level executive you have to be more than a salesperson selling a product or service. To sell to the executive level, you have to be more of an advis

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

or. You have to find needs other than the ones that you can fulfill and help them to fulfill these needs. In doing this, you become a "trusted advisor". They fe

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

l "comfortable" that you have their interests in mind more than just making a quick sale and a commission.

In our daily process of seeking prospective clients,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

do we often just look for a person to pitch, or do we spend a bit more time getting to know them before we try to sell?

When we take the time to know a person

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

desires, dreams, and needs, and make an honest effort to help them realize that these things are important to us, we are really on the fast track to doing busi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ness with them. We are building the trust, confidence, comfort level, and most importantly the relationship that is needed to not only make the sale, but to cre

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

te in them a resource for endless referrals.

As we go into the community meeting people who are prospective clients, we should keep the following in mind. The

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

customer is a person just like me. The customer has needs other than the one that I can fulfill. Until I understand what the ultimate goal or dream of the prosp

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ct is, I cannot fulfill it with my product or service.

Selling and networking are about relationships. You sell in everything that you do whether you realize i

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t or not. The time is now for more effective selling. Change the way you think about the prospect and the prospect will change the way that they think about you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Putting together the perfect office can be fun and stressful at the same time. There is an array of different office products that should be included in your office, but it will depend on what type of business you are in. Regardless of the business, there are some essential ingredients that should be included to suit your office. Here are 5 office products to consider purchasing.

If you are considering starting up a business, you are facing both an exciting and stressful time. To succeed, you should avoid the common mistakes many new business owners make.

No matter if you're in a very complex business and in a huge multinational corporation or if you run the simplest type of business like a lemonade stand or even a business as a hot dog vendor the key to your success often rests with your ability to please your customers.

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