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  • Just Answers - Real Estate Marketing On Steroids; Farming Expired Listings For Increased Profits

    If you're not farming expired listings you're missing out on one of the best real estate marketing strategies going...and a major source of income. Why? Well, there are
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    many reasons, but I've distilled it down to 4 major ones for the sake of brevity.

    Perhaps they will convince you once and for all about how an expired listing script i
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    one of the best strategies for marketing real estate.

    1. Farming expired listings is easy to do. It's as simple as logging into your Multiple Listing Service (MLS) an
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    doing a search of expired listings for any time frame you want. Go ahead - try it right now. It's simple, easy and near effortless!

    2. Expired listings are some of t
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    e hottest leads you'll ever have - each one is a known and motivated seller! When a listing expires it's usually not a good thing.

    Some owners have to sell because they
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    re moving to another city and state to start a new job. Others may have to sell because they were "down sized." Still, some want to sell because they're transitioning
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    nto retirement and are trying to lower their monthly living expenses.

    In many instances, no matter the reasons, they're more motivated to sell than they were before!

    3
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    . Sellers of expired listings are often more realistic about price and terms the second time around! Good agents can leverage expired listings to better prices, terms an
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    conditions. Astute Sellers are quick to understand that they may need to give a little on their asking price, or sweeten their listing by providing other financial inc
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    ntives to sell their properties.

    The more the Seller is willing to "give", and they will, the more desirable their new listing with you will be, and the more likely you
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    are to get it sold!

    When Sellers insist on overpricing their listings you can politely decline them (which will shock them like you wouldn't believe) knowing that more
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    pportunities are just a few mailings away! Sometimes the Sellers are so stunned when you decline their offer to list with you they'll start back pedaling while trying t
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    give you what you want to list with you. After all, how many times have you actually declined a listing?

    4. Most real estate agents do not farm expired listings - they
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    assume that someone else has already converted them to new listings. But they're wrong. Sometimes nobody is going after them!

    I'm constantly amazed at the number of a
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    gents who know that expired listings are worth their weight in gold, but ever market them.

    Go on and try it out for yourself. Go around you office and see if any of yo
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    r coworkers are farming expireds! But do it quietly! You don't want to give them any ideas if they don't already have any!

    What you'll find is that few, if any, are
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    arming expired listings. Instead of marketing real estate in this relatively stress free way, they're hung up on complicated real estate marketing schemes that cost a b
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ndle of money and deliver little return on their investment.

    It's the most incredible thing I've ever seen. Even veteran agents, who should know how valuable expired l
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    stings can be, don't farm them. In the end their failure to act is your gain.

    So, if you're not farming expired listings you ought to seriously consider it. Don't con
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    inue to be one of those agents that assumes another agent has already secured the listing. Instead, be the one that actually converts the expired listings into new ones


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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