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As every hotel franchise owner knows, revenues are generated by putting “heads” in the “beds.” Integral to this industry fact, is how effective a hotel f

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ranchisor’s reservation system is in putting heads in its franchisee’s beds. When a hotel franchisee purchases a franchise, he or she expects that the fr

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nchisor will play a substantial role in providing a reservation system that will produce enough reservations to maintain a steady flow of reservations to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

he hotel.

In many instances, however, franchisees find themselves struggling to maintain the viability of their franchises due to the lack of reservation

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

coming into their hotel through their franchisor’s reservation systems. Bottom lines are being affected across the country because hotel franchisor’s re

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ervation systems are failing to deliver a reasonable and sufficient number of reservations to franchisees’ hotels. Coupled with the substantial fees fran

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

chisees are forced to pay to their franchisors each month for the use of the franchisor’s reservation system, many franchisees are beginning to question w

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ether a reservation system without reservations is worth the money. After all, a franchisee pays substantial fees each month to the franchisor for the us

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

and benefit of the franchisor’s reservation system. In exchange, the franchisee expects that his or her hotel will receive reservations – enough to sust

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

in a profitable and viable hotel entity.

More and more, especially in the wake of the economic woes suffered by many in the hotel industry after 9/11, fr

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nchisees are raising the issue of the effectiveness of their franchisor’s reservation system. Franchisees’ disappointment over their franchisors’ reserva

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tion systems has led to increased litigation over the issue of whether a hotel franchisor has an obligation to provide much more than simply a reservation

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

system. In other words, a reservation system should deliver reservations – not simply claim to deliver reservations.

There are clearly advantages to aff

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

liating oneself with a franchisor’s national hotel brand – not the least of which is the name recognition that will inevitably help in bringing customers

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

o your hotel. Yet, this does not assure you that you will receive a sufficient number of hotel reservations through your franchisor’s reservation system

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

o generate a steady stream of business. In other words, you may be forced to undertake your own costly marketing and reservation support to remain profit

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

able.

If you are a potential hotel franchisee or an existing one, make sure you thoroughly investigate your franchisor’s reservation system and determine

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

whether your franchisor is undertaking enough efforts to maximize the number of reservations your hotel should be receiving through its reservation system

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

In addition, be sure to review your franchise agreement with an experienced franchise attorney to understand exactly what obligations your franchisor ha

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

to deliver reservations to your hotel through the reservation system and what you can do to adequately protect yourself against empty reservation systems

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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